CLB Partners Grassroots Coordination Services
Power in numbers isn't just a phrase; it's the political reality. We will organize and build like-minded coalitions to strengthen your messaging and achieve your goals. We will create action plans to engage natural allies through all media forums and direct engagement to amplify your voice and touch the right decision-makers.
Coalition Building
Coalition building can be a beneficial component to your mission when done the right way. Coalition building is the creation of partnerships between similar organizations and advocacy groups that have a shared cause. When choosing other organizations and advocacy groups to partner with, you have to be very strategic and make sure the areas you do differ in won't cause conflict down the road and destroy any progress you might have made together.
Due to these partnerships' sensitive nature, it is fruitful to hire experts to advise you on the best partners. CLB Partners can steer you in the right direction, recommend organizations and advocacy groups you might be unaware of, and serve as a central point of contact to organize and lead the coalition.
Constituency Outreach
There are times that direct communication with citizens is critical and necessary to build support or opposition around an issue. There are many outreach methods, including social media, newsletters, email blasts, direct mail, hosting an event or town hall, or phone banking, to reach a targeted universe to activate behind your cause. CLB Partners will help guide you through the process and make recommendations based on proven methods. We will ensure you use the most effective means of communication to help influence your desired outcome and build the appropriate support to get noticed by the targeted decision-makers.
Stakeholder Engagement
Stakeholder engagement keeps stakeholders involved in the mission and maintains their support. The types of engagement methods you use will regularly change by frequency, communication method, and location. For example, should you send out a weekly newsletter to your stakeholders, or would they prefer a monthly in-person meeting at the local civic center? Our team can help answer these questions for you and plan your engagement so you can focus on the big picture.
Manage and Advise Corporate, Issue-Based, Political, and Advocacy Campaigns
Our team has a diversified array of experience at CLB Partners, allowing us to manage and advise our customers on various campaigns. There is no one size fits all approach, and you must map out your strategy based on your specific needs and not what someone else is doing. Our professionals are with you every step of the way and can quickly pivot when unexpected challenges arise to keep you on track.
Targeted Earned and Paid Media
Deciding on using earned or paid media is a debate in all businesses, organizations, and campaigns. Earned media is widely considered because it is free and can include submitting op/eds to newspapers and websites, sitting for editorial boards, holding press conferences, creating events around your issue, or engaging third-party validators to promote the cause. Paid media is a more traditional form of advertising that allows you to control your message from creation to dissemination. This can include digital advertising on social media and websites, direct mail, tv, print, and radio ads.
So, which one is better? It 100% depends on you! What is your message? What is your budget? Who is your audience? CLB Partners can create an individualized plan that will give you the most significant return on your investment and make sure your message is seen and heard.
