From political campaigns to corporate strategy, we have been involved on the front lines of messaging and communicating to targeted audience across New Jersey. We have years of experience dealing with the media and can guide your team or handle on your behalf outreach services to respond to any crisis or promote any success.
Crisis Communication Advisors
Clients can find themselves in need of crisis communication assistance at any moment. Whether it be responding to a negative report, investigation, or article against you or your business; or assisting with communications on emergency preparedness in light of a natural disaster, our team is here to advise and guide you every step of the way matter the situation.
At CLB Partners, we understand how challenging it can be to make difficult decisions while in an emotional state, and often with little time to prepare and respond.
It's essential to lean on experts during a time of crisis. CLB Partners will help guide your actions and communication in a well-tailored plan to fiercely defend you or your business, rehabilitate your image or demonstrate outstanding governmental, executive, or corporate leadership. A well-managed crisis can show outstanding leadership, but a poorly-managed crisis can prove to be disastrous.
Event planning plays a significant role in public relations, and we have the professionals ready to organize and execute your perfect event. Whether it be an intimate dinner, fundraiser, meet and greet, or large conference, we can help you plan a successful event.
Earned and Paid Media
Deciding on using earned or paid media is a debate in all businesses, organizations, and campaigns. Earned media is widely considered because it is free and can include submitting op/eds to newspapers and websites, sitting for editorial boards, holding press conferences, creating events around your issue, or engaging third-party validators to promote the cause. Paid media is a more traditional form of advertising that allows you to control your message from creation to dissemination. This can include digital advertising on social media and websites, direct mail, tv, print, and radio ads.
So, which one is better? It 100% depends on you! What is your message? What is your budget? Who is your audience? CLB Partners can create an individualized plan that will give you the most significant return on your investment and make sure your message is seen and heard.
Writing Results-Driven Content
There are many different ways to highlight a problem or social issue through writing. Some examples include opinion-editorials (op/eds), letters to the editor, press releases, blog posts, and more. Our team is ready to create engaging and dynamic content on your behalf or offer consulting services to guide your staff in these pursuits.
Editorial Board and Media Training Guidance
As an elected official, candidate, or advocate, you may be asked for an interview by a reporter or appear before an editorial board. In both cases, it is imperative to be professional and stick to your talking points. Anything you say or do has the potential to be published about you, so you need to paint yourself in a positive light. Editorial board and media training might sound intimidating, but with our team's expert training, you can knock any interview out of the park.
Spokesperson services range from speaking at press conferences to fielding inquiries from the public or press. Having a polished and experienced spokesperson is a considerable asset to represent you, your company, and your objectives professionally. We would be proud to serve as your spokesperson or help train someone you want to fill in the position.